Canderel wanted to launch a web-to-print campaign mechanism to promote their dispensers. I designed the website but eventually the client had too much of a say in the end result. We tried to freshen it up but they did not dare to change it. They came up with the branches and the flowers. It worked in their previous campaign so we couldn’t change their mind. I’m not too satisfied with the end result but I liked the earlier design versions. In the end over 10,000 sticker sheets were ordered, the campaign can be called a success.
I’ll start off with the process from the first designs, ending with the final version.