For the best watched television program in the Netherlands, Boer zoekt Vrouw (Farmer seeks wife), Elements won the pitch for a new website. Even though the eventual project went to a designer colleague I had my fair share in designing a few concepts for the pitch which I’m happy to share since it’s a big and popular program in the Netherlands.
I designed three concepts. In the first concept I placed the emphasis on the farmers with a big introduction area combined with some funny facts. The second concept is inspired by an old ‘peepshow’ feeling taking place in a typical farm. The items with a white border would be sort of popping up and they could be interacted with to take the user into the program and environment. The third concept was a bit more modern and straight with newsblocks and a more ‘country’ feeling.