4JIM is a drama television show which followed fictitious Jim, completely recovered from a battle with cancer. No more chemotherapy, no more hospital visits: Jim is cancer-free and is now determined to get the most out of life. Jim and his friends visited the coolest music festivals and had the time of their lives. In addition, they all tried to complete Jim’s bucket list through challenges during the festivals they visited. It was a summer to remember and also a summer that had to be captured on camera!
Viewers of the show are asked to help and star in the show using the unique smartphone app (iOS & Android). Every week new assignments from Jim appeared in the app, so fans could make Jim’s summer even more awesome! The app enabled users to create and edit videos and take pictures and send them to Jim who chose the best footage to include in the show. By sharing personal memories and experiences the public made Jim’s summer richer, both online and on tv!
In March 2016, the app for 4JIM won a Dutch ‘TV-Beelden’ award for ‘Best second screen concept’.