jumbo-vismaown history
Client
Jumbo-Visma
Year
2021
Agency
TDE | Digital creatives
Services
Visual design
At the traditional end-of-year auction of used Team Jumbo-Visma bicycles, everyone in the world gets the unique opportunity to become the owner of a special item. Through smart social content distribution, as many cycling enthusiasts as possible found the auction on Catawiki and the bicycles were sold for record amounts..
Unique visual per bike
The keyvisual was eventually used for all the riders, with different photography per visual. In this case the bike and photos of Wout van Aert and Primoz Roglic.
Campaign trailer
The campaign trailervideo was shot in the same setting as the key visual. This video was widely spread on social media.
Other versions
