jumbo-vismaown history






TDE | Digital creatives


Visual design

At the traditional end-of-year auction of used Team Jumbo-Visma bicycles, everyone in the world gets the unique opportunity to become the owner of a special item. Through smart social content distribution, as many cycling enthusiasts as possible found the auction on Catawiki and the bicycles were sold for record amounts..
Keyvisual for the 'Own History' project. Shown in this visual is the bike of Tour de France winner Jonas Vingegaard
Social: 9:16

Unique visual per bike

The keyvisual was eventually used for all the riders, with different photography per visual. In this case the bike and photos of Wout van Aert and Primoz Roglic.

Wout van Aert
Primoz Roglic

Campaign trailer

The campaign trailervideo was shot in the same setting as the key visual. This video was widely spread on social media.

Other versions