rabobankde reis van geld
Client
Rabobank
Year
2022
Agency
Kaliber Interactive
Services
Visual design
As a cooperative bank with deep roots in society, Rabobank takes its gatekeeper role very seriously. Wherever money goes, they make sure it travels a clean path with the help of KYC specialists. In order to recruit new specialists an introduction campaign explained the work and challenges that the KYC department faces.
De reis van geld
The idea was to create a scrollable seamless experience where we introduce two KYC employees from two different chapters and take the user by the hand in a realistic investigation. The user gets an idea how the bank operates behind the scenes and what the chapters do in order to keep the money on the right track.
Clear CTA
In order to get the user to scroll and to get them really into the story we had to have a convincing CTA that stands out.
Content on scroll
While scrolling we offer the user relevant content and videos to keep them engaged and focused on the story.
Design bits & pieces
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